The World's Best Portfolio Tracker 💰
Strabo is a customisable investment dashboard to manage your assets around the world.
The vision is to become the Notion of your finance accounts.
UX, UI, Design System, Website, Social media
£200,000 pre-seed raise
Strabo MVP was built on a no-code platform (Bubble). This led to several initial design compromises done by the founding team. With our involvement Strabo wanted to move away from the no-code platform and leverage bespoke designs. The HAUS OF EL team had the freedom to explore new design solutions which aimed at captivating a wider audience.
The app now features a clean UI and a substantial improved UX. We developed a Design System for the team and re-build the design deliveries from the ground up.
These receive extremely positive feedback from both users and current investors.
Unique new design components
Pre-money valuation, raised £200k
Research & Analysis: We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights
Information Architecture: Based on the research findings, we restructured the app's navigation and content, prioritizing features and information according to user needs.
Wireframing & Prototyping: We designed low-fidelity wireframes to visualize the new layout and navigation, iteratively refining them based on user feedback. Afterward, we built a high-fidelity, interactive prototype to test the design.
Usability Testing: We conducted usability tests with a diverse group of users to validate the design and identify areas for improvement. Based on the feedback, we made necessary adjustments to the design.
Visual Design & Style Guide: We developed a cohesive visual language, including color schemes, typography, and iconography, ensuring consistency throughout the app. We also created a style guide to maintain design consistency in future updates.
“ With our new visual branding and designs in place, the new Strabo product clearly captures the essence of our current and target customer base.”
CEO, Co-founder | Strabo
Before vs After
The partnership with Strabo has started in February 2023 and it's still on-going to these days.